Feel like you're losing your cool with your kids?

We help parents create calm, connected homes without yelling, star charts and tough love.

Experience supportive 1:1 coaching to spread your wings as a parent.

Hi, we are Joe and Olga - here to help parents turn their relationship with their kids around, ditch unhelpful narratives and outdated discipline techniques and reconnect with their natural parenting intuition to lead their kids with love and confidence.

We know that you have everything that you need to become the answer your child is looking for. Our job is to help you see it.

Is our private coaching for you?

We can help you if...

  • You catch glimpses of the parent you want to be, but find yourself carried away in reactive patterns.

  • You are finding your child's behaviour challenging, hitting dead ends and asking yourself, "Is it normal?"

  • Your child has taken upon themselves the job of managing how you take care of them (it feels like they are bossing you around).

  • You don't find joy in parenting anymore.

  • You are struggling with a lack of support, including for the way you want to parent.

  • You have realised your family has special needs, and are looking for a new optimal set up.

  • You are navigating co-parenting challenges, whether as a couple or as ex-partners.

  • You simply want to be the best parent your child deserves.

Whatever is going on, we will help you find your way through it and feel more resilient while creating a relationship that will shield and nurture your children.

An adult's hand holding a child's hand, holding a flower

The Parenting Pathfinder

6 weeks of continuous support for a complete parenting reset

The Parenting Pathfinder is a transformative one-to-one programme for parents who want to make deep sense of the dynamics at play between their child and them (or between their children!), solve their child's challenging behaviours and master their own triggers.

It includes 6 weekly 50-minute sessions with your dedicated coach as well as text support Monday-Friday and parenting resources cherry-picked for you if you'd like an even deeper dive.

Try our no-strings-attached free session to find out what The Parenting Pathfinder can achieve for you.

The Power Hour

Where the change starts: a 60-minute session

Sometimes all you need is a fresh perspective.

Our one-off 60-minute Power Hour session will help you unlock the path to the parent you want to be.

Joe Atkinson

Parent Coach, Therapist, Co-Founder at The Caring Instinct

Joe has been working with parents for over 5 years helping them make sense of behavioural and emotional difficulties, neurodiversity and more.

He is also a psychotherapist and counsellor running a private practice alongside supporting parents. As an ex play therapist, he is passionate about child development, play and helping to raise our young. 

"We got together to create The Caring Instinct to explore supporting parents in more unique ways and to collaborate and learn from each other. "

Olga Cherrington

Parent Coach, Nurture Neuroscience Practitioner, Co-Founder at The Caring Instinct

Olga has worked with parents in an anger management programme, helping them create emotionally safe homes.

She is a mum of two boys. She supports parents of babies and toddlers through The Nurture Neuroscience programme (and helps them get some sleep!).

"It's an absolute privilege to be supporting parents in our private coaching - and to witness the transformation as they drop what doesn't work and step out of power struggles - everyone starts to feel so much better!"

These parents have worked with us in private coaching to nurture their parenting instincts and create peaceful daily routines...

"Olga, I have been meaning to email you actually to say thank you again. It was really helpful and even if we are still having tantrums and jealousy most of the time it feels less overwhelming. We have notes from our session pinned to the cupboard!"

"I found the sessions with Joe really supportive. A space to be heard and to work through emotions and any challenges that I have been facing with myself personally and as a parent.  I loved his caring approach and that I felt I could express whatever was alive in me without judgement and that was hugely beneficial and it helped emotions move through me more easily.  I would absolutely recommend Joe to any parents looking for support.  Thank you Joe."

"I have grown accustomed to parenting tools being delivered and assuming that if they didn’t work, I must be using them wrong. 

Joe and Olga work differently than that. I felt comfortable in being able to speak about things that make me anxious in my life as a parent and encouraged to speak about how I feel that affects my relationship with my children. Their suggestions were supportive of allowing myself to be more empathetic towards my children and I have found that to be something that has made a noticeable difference in everyday life."

"I've had many sessions with Joe over the last 4.5 years where he has offered me much support as a first time mum to a now 6 year old... Joe's amazing approach has allowed me the space to work through scenarios where I have doubted myself as a parent, he has helped me to understand the mind of a child at different stages of life and how being open to explore their curiosity and allow their and my feelings to play out without judgment or the need to label things as good/bad.  It's helped me immensely and I have recommended many people to have a valuable session with Joe.  Thanks so much for always being there when I've needed some space to move forward."

"Joe and Olga give you the confidence to talk and share your own feelings about parenting. They are very supportive and offer you advice if you're struggling with a particular topic. I really liked the concepts we were discussing during the meetings, they were spot on."

"I found Joe and Olga’s ability to relate and respond to my experiences and feelings to be nurturing and encouraged me to recognise that I can trust my instincts and that small changes can have big effects. 

At the end of my coaching sessions I feel better able to understand that sometimes what felt like it needed a tool to fix really isn’t broken, it just doesn’t work the way I expected it to."

"Thank you very much for our call yesterday. I found it very helpful. I'm still reflecting on what we discussed and the thoughts are quite powerful. I've never had sessions before and looked through hundreds of recommendations before coming to you. I liked that you didn't start digging into my son's past and setting diagnoses. I appreciate that you looked at events with fresh eyes and straight away made me think so much."

Grab one of our most popular free resources while you are here...

  • Free

From Toddler Tantrums to Emotional Competence: How to Help Kids Get There? FREE

  • Download
  • 1 file

- based on developmental science - useful knowledge, simply put - fun and real-life examples - under 35 minutes Understand how children feel, think and make sense of the world and when they become ready for such grown-up virtues as patience, consideration, responsibility and perseverance. Learn what we can do to support their emotional competence and wellbeing and how to survive the emotional storms of early years.

  • Free email delivery

Healthy Screen Time: Blueprint for Parents

  • Download
  • 1 file

When is the best (and the worst) time of day to play video games? What's the pitfall of expecting kids to do their homework first? From protecting your child's levels of dopamine to smoothing transitions from screens to "the real world", this guide will help you set up a screen time routine that is both sustainable and enjoyable.

  • Free email delivery

5 Proven Strategies To Discipline Your Child Through Play

  • Download
  • 1 file

Discipline is the art of getting kids to do what we need them to do. When parents allow themselves to discipline their kids playfully, it unlocks a whole new level of cooperation. This guide is an invitation to parents to lean into the power of play, and start to reap the magical benefits for the whole family.

  • Free

Affirmations for Parents

  • Download
  • 1 file

I invite my child to be their authentic self. I can say "no" calmly and lovingly. My child's anger rolls off my back... Discover over 40 Affirmations for Parents in a beautifully designed book, our FREE resource. Tap into the power of subconscious to support yourself in creating a home filled with unconditional love and respect.

Need help? Have a question?

Don't hesitate to contact us with any questions!

hello@thecaringinstinct.com for customer support by email